id Business Interview

September 25th, 2007 by Crusader

NextGeneration interviewed idSoftware CEO Todd Hollenshead about the FPS developer’s future titles inthe context of the game market:

Some western developers have successfully converted their games tomid-session, or pay-by-the hour…

Hollenshead: On a traditional single-player game, like a Doom 3 or a Quake 4,it’s hard to figure out how to make that game viable on a subscription method– or even on an advertising method – and have it have any longevity. Now, onan online game like Enemy Territory: Quake Wars where it’s about theinteractions and playing, server time, and things like that, I think there areareas where we can be creative. But I won’t pretend we’ve solved the problemon that yet, because we’re still trying to figure out how to do it.

The interviewer goes on to assert that single player games are dwindling inimportance; Hollenshead counters by pointing out that people create and playlevels for the original Doom even today. Advertising plans for the Quake 3-derived QuakeZero project are also discussed.

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