World of Goo Sale Update

October 22nd, 2009 by Crusader

Indie developer 2D Boy has posted an analysis of their recent Pay-What-You-Want Birthday Sale for their award-winning game World of Goo, which includes an extension:

The birthday sale has been a huge success so far, and because of that, we are extending our little experiment/celebration until sunday, October 25.

A histogram of the amounts people offered for the game and survey results are discussed. There’s also commentary about the sale at Rock, Paper, Shotgun:

There’s people who were getting a second copy. Many bought it on Wii or PC or Mac or Linux and wanted another version. Having already paid full price for it, this was their opportunity to get a version working on another platform without paying all over again.


But I think the punchline to all this is: 2D BOY made around $100,000 in a week. That’s $50,000 each for writing a blog post about a game they finished a year ago. By letting people pay whatever they wanted. That’s damned important information.

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