Quake Live Announced

February 19th, 2008 by Crusader

Kotaku is reporting on an advertising partnership announcement for id Software’s Quake Live (announced at QuakeCon 2007 as Quake Zero), the browser-based project derived from Quake 3: Arena:

Quake Live

IGA Worldwide Inc., the leading independent in-game advertising network announced today from the 2008 Game Developer Conference that it has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities within the forthcoming QUAKE LIVE web site and free-to-play version of the popular action series.

Created by id Software as an all-new way to deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, QUAKE LIVE offers game players of all skill levels a totally free and easily accessible multiplayer gaming experience and community through a single website at Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser. Integrated with IGA’s proprietary SDK, QUAKE LIVE will offer companies and agencies fresh opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world’s premiere game franchises, while also offering gamers a totally free premium game, fun events and a vibrant, active community of other players.

While Linux users missed out on Enemy Territory: Quake Wars‘ in-game advertising (as there was no Linux port of the ad middleware), that probably won’t be the case here. What do y’all think of in-game ads? Are the community features compelling enough to make you want to play Quake Live over something like, say, Warsow?

Edit: in case you were wondering, the beta signup at is just for the Windows version at present.

7 Responses to “Quake Live Announced”

  1. Nemoder Says:

    It depends on how the ads are implemented. I enjoy not having ads in quakewars because giant billboards have the potential to be very distracting when trying to concentrate on gameplay. However if there were ads during login, level loading or end-round scores I wouldn’t really mind them at all.

  2. daturan Says:

    I won’t play any games that have ads in them “.” and apparently my options are becoming more limited all the time. The good news is I find user created content for older games better then the latests A list titles.

  3. semyaza Says:

    I am not bothered about adverts in game. The only ones I dont like are the endless screens at the beginning of games like UT3 for example.

    If adverts are in the game during transitions or billboard style then great. If it gives game studios more flexibility to release games themselves without publishers then great. Publishers like EA and Sierra have killed gaming, especially on the PC. Although EA are releasing a dumbed down version of Battlefield with adverts in mind.

    Advertising is a great economy which is helping fund lots of projects.

  4. charlieh Says:

    I don’t mind non-intrusive advertisements.

  5. Logy Says:

    I used to play video games as a momentary respite from reality. Sure, there’s always been occasional crappy movie tie-in games, but for the most part games existed in their own worlds.

    Now that marketers have gotten a foothold in video games, it’s going to eventually turn out just like ever other media, where the “content” is just something that is there to fill the spaces between advertisements, and the customers are not the gamers, the customers are the companies selling the advertised goods, and the product is not the game, it is the number of gamer eyeballs the marketers can deliver to sellers.

    And you will still pay for the privilege of being bombarded with ads in yet another venue.

    This sort of thing will, of course, continue until every last available bit of free space is covered with advertising, and there will be built-in projecters in your home projecting context sensitive ads onto your walls, based on keywords from your conversations, and you will accept this because the landlord will say that this helps keep rent prices down, which will be total bullshit, but you’ll capitulate anyway because your brain will be so overloaded trying to filter out all the useless information it is receiving that you won’t have any will to fight about it, anyway.

    So, yeah, I guess you could say that I’m against advertisements in games.

  6. ThoreauHD Says:

    I don’t mind advertisements if they send me the game for free. Otherwise, they can piss off. I bought it. If they want sloppy seconds and the same lay, they will be disappointed.

  7. Quake Live | Keinen Says:

    […] Gefunden auf: […]

Leave a Reply

You must be logged in to post a comment.