IGA Worldwide Inc., the leading independent in-game advertising network announced today from the 2008 Game Developer Conference that it has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities within the forthcoming QUAKE LIVE web site and free-to-play version of the popular action series.
Created by id Software as an all-new way to deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, QUAKE LIVE offers game players of all skill levels a totally free and easily accessible multiplayer gaming experience and community through a single website at quakelive.com. Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser. Integrated with IGA’s proprietary SDK, QUAKE LIVE will offer companies and agencies fresh opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world’s premiere game franchises, while also offering gamers a totally free premium game, fun events and a vibrant, active community of other players.
While Linux users missed out on Enemy Territory: Quake Wars‘ in-game advertising (as there was no Linux port of the ad middleware), that probably won’t be the case here. What do y’all think of in-game ads? Are the community features compelling enough to make you want to play Quake Live over something like, say, Warsow?
Edit: in case you were wondering, the beta signup at www.quakelive.com is just for the Windows version at present.